No one wants their book to fail. To achieve success, your book must look like a book and its quality must be higher than or equal to other books in your genre. A successful one includes the following:
- Good Clear Title
Your title must grab your reader. A strong title conveys the exact subject matter of your manuscript. You may want to conduct an informal survey to decide the best title for your work.
- Excellent Content and Writing
Have someone clean up your writing and improve the content. You may want to hire an experienced editor or at least ask several of your literate peers to give your manuscript a thorough read and provide candid feedback. Be sure to implement the sound advice.
- Superb Front Cover
When your book is offered for sale in a retail store, potential buyers are first attracted to the front cover. Your cover should directly relate to the content and should be catchy and striking.
- Excellent Back Cover
The back cover is the draw that entices the reader into your book. It should describe the book‘s contents and summarize the benefits. Use this valuable space to pique the reader's interest and relate why he or she should buy your book and what they will get when they do.
- ISBN and UPC
The publishing industry uses the ISBN (International Standard Book Number) to trace your title back to your publisher. TEACH Services will do this for you and will also register your title with “Books In Print” using the industry’s UPC (Universal Product Code) and LOC (Library of Congress) numbers, at no extra charge to you.
- Good Distribution
Distribution means getting your book from the warehouse into your customer’s hands. As your marketing distributor, on selected titles we will offer your book to all our resellers and to other bookstores and distributors through “Books In Print” as well as on the internet to Barnes & Noble, Borders Books, Amazon Books and LNFBOOKS.COM.
- Right Price
A relatively high price may lead customers to buy less expensive competing titles, while a low price may imply poor quality. Make sure your book’s price fits its market.
- A Market for the Book
This can be a perplexing problem. First, revisit the contents and features that your book offers. Once you find out who is interested in these features, discover how to reach that audience. Create a checklist as a reminder of the important features you want your book to have and be sure to follow the checklist.