Description
Breakthrough offers practical help in virtually every area of church communication, together with a clear philosophy of church/public interaction that fosters coherence, direction, and continuity in proclaiming the Good News . . . effectively. The first edition of Breakthrough was widely approved by the general religious press and utilized not only by Seventh-day Adventist churches but by those of some other denominations as well. This revised edition has been extensively updated and improved with the aid of many successful communicators in congregations, church institutions, field organizations, and the General Conference.
Table of Contents
Preface
Introduction--What is Public Relations?
1. Five Steps to Community Confidence
2. The Thought Barrier
3. Know Yourself
4. Know your Community
5. Planning for Penetration
6. The Pastor and the Community
7. Church Members and the Community
8. The Church Building--Appearance and Use
9. The Church and Its Visitors
10. Public Relations Within the Church
11. The Church and the Press
12. What Kind of Publicity?
13. Who Makes a Good Communication Secretary?
14. Organizing for Press Relations
15. Finding and Making News
16. Preparing a News Story
17. Special Kinds of Publicity
18. Radio and Television
19. Communicate with Pictures
20. Exhibits--The Church Meets the People
21. Public Relations, Advertising and Evangelism
22. More Returns From Evangelistic Advertising
23. Advertising Design
24. Advertising Media and Materials
25. Unfavorable Public Relations Developments
26. Counsels on Public Relations
Used Book Information
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Details
Binding: |
Paperback |
Copyright: |
1982 |
Printed: |
1982 |
Pages: |
288 |
Publisher: |
Review & Herald Publishing Association |
Condition: |
A |
