Description
*Condition Note: May be a former library book. At any rate, it is in excellent and clean condtion.*
A complete manual of Seventh-day Adventist public relations theory and practice for evangelists, pastors, church elders and officers. Packed with practical counsel. Well illustrated by both pictures and case histories.
Preface
Introduction--What Is Public Relations?
1. Five Steps to Community Confidence
2. The Thought Barrier
3. Know Thyself
4. Know Thy Community
5. Planning for Penetration
6. The Pastor and the Community
7. Church Members and the Community
8. The Church Building--Appearance and Use
9. The Church and Its Visitors
10. Public Relations Within the Church
12. What Kind of Publicity?
13. Who Makes a Good Press Secretary?
14. Organizing for Press Relations
15. Finding and Making News
16. Preparing a News Story
17. Special Kinds of Publicity
18. Radio and Television
19. Communicate With Pictures
20. Exhibits--The Church Meets the People
21. Public Relations, Advertising, and Evangelism
22. More Returns From Evangelistic Advertising
23. Advertising Design
24. Advertising Media and Materials
25. Unfavorable Public Relations Developments
26. Counsels on Public Relations
Bibliography
Used Book Information
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Details
Binding: |
Hardback |
Copyright: |
1962 |
Printed: |
1962 |
Pages: |
320 |
Publisher: |
Review And Herald Publishing Association |
Condition: |
B+ |
