Our world has changed in light of the COVID-19 pandemic. Keeping each other safe has necessitated distancing, and has hampered our ability to gather together to commune, share information, and communicate in ways we only can in person. This means it may have become more difficult for you to bless others with information about your ministry, organization, or product. If this is the case for you, we have a solution!
Resource Ministry Magazine is mailed to two groups: Members and Leadership. Over the course of a year the RMM reaches over 50,000 active Adventist homes with a potential readership of about 185,000 individuals and about 6,000 churches, companies, and home fellowships; 700+ NAD, Union, and Conference administrative personnel; along with all Adventist PK-12 schools and higher education, hospitals, libraries, media centers, Adventist businesses, and over 150 miscellaneous church organizations.--all at a cost of less than 1.3 cents per reader.
Generate leads and gain traffic on your website with an eye-catching spread that will garner attention from readers interested in what you have to offer. At low prices, your investment includes all printing and mailing expenses. Your message can be seen for just pennies per prospect, making a partnership with us a low cost, high-quality choice.
We pride RMM for being a low cost, high quality alternative to convention booths and placing ads in other magazines. All prices below take into account Early Bird registration and other discounts.
Direct |
Weekend Convention1 |
Union |
|
|
Reach Potential |
50k mailed 150k readers |
300―1,000 attendants |
33k mailed 99k readers |
One year
|
Postage/Mailing Costs |
$ 10,000 | N/A | N/A | N/A |
List Rental |
$ 4,750 | N/A | N/A | N/A |
Printing/Promotion Costs |
$ 7,000 | $ 500 | N/A | N/A |
Personnel Expenses |
N/A | $ 3,500 | N/A | N/A |
Discounts |
N/A | N/A | 15% discount when you run your ad ten times |
15% discount when you commit to one full year4 |
Design Costs Budget |
$ 500―1,500 | $ 100 | $ 200―500 | $ 0―854 |
1/4 Page Display | N/A | N/A | $ 8402 | $ 1,999 |
Total Cost Budget |
$ 22,500 | $ 4,100 | $ 1,575 |
$2,499 (less discounts) |
Reach Cost |
$ 150.00 per 1,000 |
$ 6.30 each | $ 15.90 per 1,000 |
$13.50/ per 1,000 (mailed to active members) |
Pros and Cons |
Pros: You control mail dates, all advertising in your piece, and can target specific groups/areas easily. Cons: Significant investment, and requires professional outsourcing. |
Pros: Face-to-face contact and specific to an area or organization. Cons: Highest cost per contact and close contact with large groups. |
Pros: High saturation of specific areas and frequent mail dates available. Cons: Approval process may be complex, there are 8 unions in the USA to contact, and mailed to active and inactive members. |
Pros: Mid-range saturation across the USA, quarterly mail dates. Only active members being mailed to―Leadership mailed to each year to churches, businesses, schools, Hospitals, Media centers, and Conference/Union/NAD leaders.
|
1 Due to COVID-19, many conventions have been limited or closed. Many are unsure if these events will ever return with the same attendance as previous years.
2 We have used the Lake Union Conference in this example and have retrieved this pricing data on February 17, 2022. There are 8 union papers in the United States and data will vary.
3 A 15% discount is applied when you commit to a full year of mailings, which includes four consecutive issues
4 When you apply by Early Bird submission date, there is no charge for design.
The Resource Ministry Magazine is mailed, four times a year to reach all leadership each year and 185,000 different readers each year.
Feature Months |
Early Bird Date* |
Copy & |
Mail Date |
Recipients (over four consecutive issues) |
Apr-Jun | Feb 15 |
Mar 1 SOLD OUT |
Apr 1 |
Leadership Reach: Churches, Companies, and Home Fellowships—Posters, bulletin inserts, and written announcements. Administrators—NAD/Union/Conferences; Schools, Academies, and Colleges/Universities—Libraries, Bible Teachers; Business—Owners/Managers; Hospitals/Clinics—Chaplains, Gift Shops; Media Centers—TV, Radio, and more! Adventist Member Reach: In one year, RMM reaches 50,000+ active members homes (with an average of 3-4 members per home). Each quarterly mailing are all new people and repeats only after 2.5 years. |
Jul-Sep | May 15 |
Jun 1 Available |
Jul 1 2023 |
|
Oct-Dec | Aug 15 |
Sep 1 Available |
Oct 1 2023 |
|
Jan-Mar | Nov 15 |
Dec 1 Available |
Jan 1 2024 |
*Free graphic design when you commit by these Early Bird dates.
Note: If any of the above dates falls on a Friday, Saturday, Sunday, or federal holiday, it automatically moves to the following business day.
Ad Size |
Price Per Issue |
Size Requirements |
1/4 Page |
$ 699 |
2.813"w x 4.624"h |
1/2 Page |
$ 999 |
5.75"w x 4.625"h |
Full Page |
$ 1,799 |
5.75"w x 9.375"h |
Double Facing Pages |
$ 2,999 |
Two pages with borders, |
Prices listed are for one-time commitments.
Join the Resource Ministry Magazine mission in reaching individuals who need to hear your message.
1st Quarter 2023 Resource Ministry Magazine -- View in full-screen and try our clickable links!
HOW SHOULD I WRITE MY HEADLINE?
Here's your first, and often only, chance to grab the prospect. So remember the "3 B's"-make your headline Bold, Brief, and Benefit-oriented. Use your headline to flag a particular audience, such as "Tools for Members" or "Science Teachers." If you offer a free brochure with the headline "Three foods to reduce your blood pressure in ONE week," it will produce leads for people with high blood pressure―great for health reconditioning centers.
ARE PHOTOS OR ARTWORK IMPORTANT?
Even a simple line drawing can capture attention. Photos and illustrations that harmonize with the product and with the headline are almost certain to lift response.
HOW SHOULD I WRITE MY COPY?
Rule number one: Get right to the point. With limited space, what you say is more important in your placement display than in virtually any other type of advertising. Include features and benefits of prime importance to the prospect, and offer additional details that can be sent to them by request in exchange for their address or email. This allows you to contact them two or three more times with follow-up letters/emails.
SHOULD I WRITE A CLOSING?
Yes! Tell the prospect exactly what to do and how to do it. Many leads are lost as the result of vague or confusing response instructions.
Publisher reserves the right to refuse any advertisement. Agency/client are jointly liable for payment on orders received and accepted. All orders are subject to terms of rate card. Cancellations after closing date are not acceptable. Prepayment required until credit is established. Publisher cannot guarantee results or outcomes of this mailing.