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RMM Resources

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Our world has changed in light of the COVID-19 pandemic. Keeping each other safe has necessitated distancing and has hampered our ability to gather, commune, share information, and communicate in ways we only can in person. It may have become more difficult for you to bless others with information about your ministry, organization, or product. If this is the case for you, we have a solution!

During a year, Resource Ministry Magazine (RMM) reaches over 50,000 active Adventist homes with a potential readership of about 185,000 individuals and about 6,000 churches, companies, and home fellowships; 700+ NAD, Union, and Conference administrative personnel, along with all Adventist PK-12 schools and higher education, hospitals, libraries, media centers, Adventist businesses, and over 150 various church organizations.--all at the cost of fewer than 1.3 cents per reader. 

Generate leads and gain traffic on your website with an eye-catching spread that will garner attention from readers interested in your offer. Your message can be seen for just pennies per prospect, making a partnership with us a low-cost, high-quality choice. At low prices, your investment includes all printing and mailing expenses.

 

Seventh-day Adventists are known
worldwide for their interest in:

  • The Bible and Biblical studies
  • Generosity in support of worthwhile projects
  • Diet, health, natural healing, and medical work
  • Education and teaching/instruction methods

 

  

Comparison of RMM
vs.
Direct Mail, Union Papers, and Weekend Conventions

We pride RMM for being a low cost, high quality alternative to convention booths and placing ads in other magazines. All prices below take into account Early Bird registration and other discounts.

 

 

 Direct

Mail

Weekend Convention1

Union
Paper2

 

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Resource
Ministry
Magazine

Reach Potential
This is the amount of homes and potential qualified readership that may be found in the home, about three people to a home.

 50k mailed
150k readers		 300―1,000
attendants		 33k mailed
99k readers

 

One year
(four issues) 
with over 
185,000 readers

 

Postage/Mailing Costs
Includes the budgeted cost to mail your material directly to the homes. 

 $ 10,000 N/A N/A N/A

List Rental
Rental of Active Adventist (not members simply "on the books" but those who are currently giving to multiple ministries).

 $ 4,750 N/A N/A N/A

Printing/Promotion Costs
Includes any printing or handouts for conventions.

 $ 7,000 $ 500 N/A N/A

Personnel Expenses
This includes your labor for the event, booth rental, Early Bird registration, travel, hotel accommodations, and meals. This budget is based on an average four-day weekend convention with two booth workers.

 N/A $ 3,500 N/A N/A

Discounts

 N/A N/A 15% discount
when you run
your ad
ten times		 15% discount when you commit to one full year4

Design Costs Budget

 $ 500―1,500  $ 100  $ 200―500   $ 0―854
1/4 Page Display N/A  N/A $ 8402  $ 1,999

Total Cost Budget

 $ 22,500 $ 4,100 $ 1,575 

$2,499 (less discounts)

Reach Cost

  $ 150.00
per 1,000		  $ 6.30 each  $ 15.90
per 1,000

$13.50/ per 1,000

(mailed to active members)

Pros and Cons

  Pros: You control mail dates, all advertising in your piece, and can target specific groups/areas easily.

Cons: Significant investment, and requires professional outsourcing.		  Pros: Face-to-face contact and specific to an area or organization.

Cons: Highest cost per contact and close contact with large groups.		  Pros: High saturation of specific areas and frequent mail dates available.

Cons: Approval process may be complex, there are 8 unions in the USA to contact, and mailed to active and inactive members.

 Pros: Mid-range saturation across the USA, quarterly mail dates. Only active members being mailed to―Leadership mailed to each year to churches, businesses, schools, Hospitals, Media centers, and Conference/Union/NAD leaders.


Cons: NONE

1 Due to COVID-19, many conventions have been limited or closed. Many are still determining if these events will return with the same attendance as previous years.  
2 We used the Lake Union Conference in this example and retrieved this pricing data on February 17, 2022. There are eight union papers in the United States, and data will vary.
3 A 15% discount is applied when you commit to a full year of mailings, which includes four consecutive issues. 
4 There is no charge for design when you apply by the Early Bird submission date.

 

Mailing Dates

The Resource Ministry Magazine is mailed, four times a year to reach all leadership each year and 185,000 different readers each year.

Feature
Months		 Early Bird
Date*

Copy &
Payment
Due

 Mail
Date

Recipients

(over four consecutive issues)
Apr-Jun Feb 15

Mar 1

SOLD OUT

Apr 1
2023

Leadership Reach: 

Churches, Companies, and Home Fellowships—Posters, bulletin inserts, and written announcements.

Administrators—NAD/Union/Conferences;

Schools, Academies, and Colleges/Universities—Libraries, Bible Teachers; 

Business—Owners/Managers; 

Hospitals/Clinics—Chaplains, Gift Shops; 

Media Centers—TV, Radio, and more!

Adventist Member Reach: 

In one year, RMM reaches 50,000+ active members' homes (with an average of 3-4 members per home). Each quarterly mailing is to new people and only repeats after 2.5 years.
Jul-Sep May 15 

Jun 1

Available

 Jul 1
2023
Oct-Dec Aug 15

Sep 1

Available

 Oct 1
2023
Jan-Mar Nov 15 

Dec 1

Available

 Jan 1
2024

*Free graphic design when you commit by these Early Bird dates.
Note: If any of the above dates falls on a Friday, Saturday, Sunday, or federal holiday, it automatically moves to the following business day.

 

Rates and Mechanical Requirements

 Ad Size

Price Per Issue 

Size Requirements

 1/4 Page

 $ 699

 2.813"w x 4.624"h

 1/2 Page

 $ 999

 5.75"w x 4.625"h

 Full Page

 $ 1,799

 5.75"w x 9.375"h

 Double Facing Pages  

 $ 2,999

 Two pages with borders,
 5.75"w x 9.375"h each 
 OR 
 two pages full bleed,
 6"w x 10"h each with 1/8" bleed
 on top, bottom, and outside edges  

Prices listed are for one-time commitments.

 

Notes: 

  • Graphic Design: *Free graphic design is available when you commit by the "Early Bird Date" listed in the "Mailings" section. Designs created by TSI for use in the RMM are an $85.00 flat fee for any size. Design submissions must be in a CMYK PDF X1-A2001 compliant file.
  • Discounts: 
    • 15% discount available for full year commitments, which includes four issues 
    • 25% discount is available for authors promoting books they have published with TEACH Services.
  • Font: Minimum 12-point font on all main messaging. Smaller-sized footnotes etc., can be appropriate.
  • Graphics: CMYK; 300 PPI

 

 Got questions? For answers, email our RMM Director at RMM@TEACHServices.com
or click here to book a phone consultation.

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Join the Resource Ministry Magazine mission in reaching individuals who need to hear your message.

 

Recent Sample Issues 

1st Quarter 2023 Resource Ministry Magazine -- View in full-screen and try our clickable links!

 

Design FAQ

HOW SHOULD I WRITE MY HEADLINE?
Here's your first, and often only, chance to grab the prospect. So remember the "3 B's"-make your headline Bold, Brief, and Benefit-oriented. Use your headline to flag a particular audience, such as "Tools for Members" or "Science Teachers." If you offer a free brochure with the headline "Three foods to reduce your blood pressure in ONE week," it will produce leads for people with high blood pressure―great for health reconditioning centers.

ARE PHOTOS OR ARTWORK IMPORTANT?
Even a simple line drawing can capture attention. Photos and illustrations harmonizing with the product and headline will likely lift the response.

HOW SHOULD I WRITE MY COPY?
Rule number one: Get right to the point. With limited space, what you say is more critical in your placement display than in virtually any other type of advertising. Include features and benefits of prime importance to the prospect, and offer additional details that can be sent to them by request in exchange for their address or email. Having the address or email now allows you to contact them twice or three times with follow-up letters/emails.

SHOULD I WRITE A CLOSING?
Yes! Tell the prospect exactly what to do and how to do it. Giving the reader an action keeps your leads active by not using vague or confusing response instructions.

 

Policy

The publisher reserves the right to refuse any advertisement. Agency/client are jointly liable for payment on orders received and accepted. All orders are subject to the terms of the rate card. Cancellations after the closing date are not acceptable. The publisher requires prepayment and cannot guarantee the results or outcomes of this mailing.

  • Ads should not make extravagant claims of superiority or use excessive, descriptive adjectives.
  • Ads for investment opportunities, except those relating to the funds and trust services of the Adventist denominations' organizations and institutions, will not be accepted.
  • The publisher will not accept Multi-level marketing ads.
  • Personal ads, such as those from individuals seeking marriage partners, etc., are not published.
  • The publisher will not accept ads for permanent placement or adoption of children other than from denominationally-owned agencies.
  • ASI (Adventist-Laymen's Services & Industries) approved members may be exceptions to the above.