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RMM Resources

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Our world has changed in light of the COVID-19 pandemic. Keeping each other safe has necessitated distancing, and has hampered our ability to gather together to commune, share information, and communicate in ways we only can in person. This means it may have become more difficult for you to bless others with information about your ministry, organization, or product. If this is the case for you, we have a solution!

Resource Ministry Magazine is mailed to two groups: Members and Churches. Our Member Mailing reaches about 50,000 active Adventist homes with a potential readership of about 150,000 individuals--all at a cost of less than 1 cent per reader. Our Church Mailing includes about 6,000 churches and 700+ NAD, Union, and Conference administrative personnel. 

Generate leads and gain traffic on your website with an eye-catching spread that will garner attention from readers interested in what you have to offer. At low prices, your investment includes all printing and mailing expenses. Your message can be seen for just pennies per prospect, making a partnership with us a low cost, high quality choice. 

 

Seventh-day Adventists are known
worldwide for their interest in:

              • The Bible and Biblical studies
              • Generosity in support of worthwhile projects
              • Diet, health, natural healing, and medical work
              • Education and teaching/instruction methods

 


  

Comparison of RMM
vs.
Direct Mail, Union Papers, and Weekend Conventions

We pride RMM for being a low cost, high quality alternative to convention booths and placing ads in other magazines. All prices below take into account Early Bird registration and other discounts.

 

 

 Direct

Mail

Weekend Convention1

Union
Paper
2

 

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Resource
Ministry
Magazine

Reach Potential
This is the amount of homes and potential qualified readership that may be found in the home, about three people to a home.

50k mailed
150k readers
3001,000
attendants
33k mailed
99k readers
50k mailed
150k readers

Postage/Mailing Costs
Includes the budgeted cost to mail your material directly to the homes. 

$ 10,000 N/A N/A N/A

List Rental
Rental of Active Adventist (not members simply "on the books" but those who are currently giving to multiple ministries).

$ 4,750 N/A N/A N/A

Printing/Promotion Costs
Includes any printing or handouts for conventions.

$ 7,000 $ 500 N/A N/A

Personnel Expenses
This includes your labor for the event, booth rental, Early Bird registration, travel, hotel accommodations, and meals. This budget is based on an average four-day weekend convention with two booth workers.

N/A $ 3,500 N/A N/A

Discounts

N/A N/A 15% discount
when you run
your ad
ten times
 5% and 15% discounts
when you run
your ad
two and four times, respectively3

Design Costs Budget

$ 5001,500  $ 100  $ 200500   $ 0854
1/4 Page Display N/A  N/A $ 8402  $ 999

Total Cost Budget

$ 22,500 $ 4,100 $ 1,575 

$ 999 - Member
$ 399 - CSL*

*Church, School, Leadership edition

Reach Cost

 $ 150.00
per 1,000
 $ 6.30 each
 $ 8.48
per 1,000
$ 6.67 - Member
$ 57.00 - CSL   
per 1,000

Pros and Cons

 Pros: You control mail dates, all advertising in your piece, and can target specific groups/areas easily.

Cons: Significant investment, and requires professional outsourcing.
 Pros: Face-to-face contact and specific to an area or organization.

Cons: Highest cost per contact and close contact with large groups.
 Pros: High saturation of specific areas and frequent mail dates available.

Cons: Approval process may be complex, there are 8 unions in the USA to contact, and mailed to active and inactive members.
 Pros: Mid-range saturation across the USA, quarterly mail dates. Member edition mailed to active Adventists―CSL edition sent to churches, schools, Conference/Union and school administrators.

Cons: NONE

Due to COVID-19, many conventions have been limited or closed. Many are unsure if these events will ever return with the same attendance as previous years. 
We have used the Lake Union Conference in this example and have retrieved this pricing data on July 22, 2020. There are 8 union papers in the United States and data will vary.
3 A 5% discount is applied when you commit to two consecutive, pre-paid mailings, either consecutive quarters or type of mailing (church or member). A 15% discount is applied when you commit to four consecutive, pre-paid mailings, either consecutive quarters or type of mailing (church or member). 
When you apply by Early Bird submission date, there is no charge for design.

 

Mailing Dates

The Resource Ministry Magazine is mailed four times per year to two different groups. Each group receives the magazine bi-annually.

Feature Quarter Early Bird Date* Copy Due Mail Date Recipient
Winter:
Jan, Feb, Mar
Nov 15 Dec 1 Dec 15 Churches
(About 6,000 churches & 700 admin officers)
Spring:
Apr, May, Jun
Feb 15 Mar 1 Mar 15 Members 
(About 50,000 homes)
Summer:
Jul, Aug, Sep
May 15 Jun 1 Jun 15 Churches 
(About 6,000 churches & 700 admin officers)
Fall:
Oct, Nov, Dec
Aug 15 Sep 1 Sep 15
Members
(About 50,000 homes)

*Free graphic design when you commit by these Early Bird dates.
Note: If any of the above dates falls on a Friday, Saturday, Sunday, or federal holiday, it automatically moves to the following business day.

 

Rates and Mechanical Requirements

Message Size

Church, School, &

Leadership Edition

Member Edition

Mechanical Requirements

1/4 Page

$ 399

$ 999

2.813"w x 4.624"h

1/2 Page

$ 699

$ 1,899

5.75"w x 4.625"h

Full Page

$ 1,299

$ 3,699

5.75"w x 9.375"h

Double Facing Pages

$ 2,399

$ 7,199

Two pages with borders,
5.75"w x 9.375"h each 
OR 
two pages full bleed,
6"w x 10"h each with 1/8" bleed
on top, bottom, and outside edges

Prices listed are for one-time commitments.

 

Notes: 

  • Graphic Design: *Free graphic design available when you commit by the "Early Bird Date" listed in the "Mailings" section. Designs created by TSI for use in the RMM are otherwise an $85.00 flat fee for any size. Design submissions must be in a CMYK PDF X1-A2001 compliant file.
  • Discounts: 
    • 5% and 15% discounts available for two and four consecutive pre-paid mailing commitments, respectively. Consecutive refers to quarters or type of mailing (church or member).
    • 25% discount available for authors who have published with TEACH Services.
  • Font: Minimum 12 point font on all main messaging. Smaller sized footnotes etc. can be appropriate.
  • Graphics: CMYK; 300 ppi

 


 Got questions? For answers, email Mariana at RMM@TEACHServices.com
or click here to book a phone consultation.

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Join the Resource Ministry Magazine mission in reaching individuals who need to hear your message.


 

Recent Issues 

September 2020 Resource Ministry Magazine for Adventist Members -- View in full-screen and try our clickable links!

 

August 2020 Resource Ministry Magazine for Adventist Churches -- View in full-screen and try our clickable links!

 


 

Design FAQ

HOW SHOULD I WRITE MY HEADLINE?
Here's your first, and often only, chance to grab the prospect. So remember the "3 B's"-make your headline Bold, Brief, and Benefit-oriented. Use your headline to flag a particular audience, such as "Tools for Members" or "Science Teachers." If you offer a free brochure with the headline "Three foods to reduce your blood pressure in ONE week," it will produce leads for people with high blood pressuregreat for health reconditioning centers.

ARE PHOTOS OR ARTWORK IMPORTANT?
Even a simple line drawing can capture attention. Photos and illustrations that harmonize with the product and with the headline are almost certain to lift response.

HOW SHOULD I WRITE MY COPY?
Rule number one: Get right to the point. With limited space, what you say is more important in your placement display than in virtually any other type of advertising. Include features and benefits of prime importance to the prospect, and offer additional details that can be sent to them by request in exchange for their address or email. This allows you to contact them two or three more times with follow-up letters/emails.

SHOULD I WRITE A CLOSING?
Yes! Tell the prospect exactly what to do and how to do it. Many leads are lost as the result of vague or confusing response instructions.

 

Policy

Publisher reserves the right to refuse any advertisement. Agency/client are jointly liable for payment on orders received and accepted. All orders are subject to terms of rate card. Cancellations after closing date are not acceptable. Prepayment required until credit is established. Publisher cannot guarantee results or outcomes of this mailing.

  • Ads should not make extravagant claims of superiority or use excessive, descriptive adjectives.
  • Ads are not published from organizations offering an investment opportunity, except those relating to the funds and trust services of the Adventist denominations' organizations and institutions.
  • Ads are not to recruit for distributors for multi-marketing companies.
  • Personal ads, such as those from individuals seeking marriage partners, etc., are not published.
  • Ads are not published for permanent placement or adoption of children other than from denominationally-owned.
  • ASI (Adventist-Laymen's Services & Industries) approved members may be exceptions to above.