Sweet Success / Oliphant, C A (Bill) / (HB/1994-1994/B+/USED)

*Condition Note: Book is in very good and clean condition, has dust jacket is in good shape. It has minor freckles on the pages edges.*

You can't get away from them. When you drive the nation's interstate highways, you see big 18 wheelers hauling them. You see them in grocery stores all over North America--those cartons of Little Debbie snack cakes.
Where do they come from? Who makes them?
While teaching at the University of Tennessee at Chattanooga, Bill Oliphant decided to find out.
The where turned out to be two sprawling bakeries in the sleepy little town of Collegedale, Tennessee. But this was only half the story. There were two more even larger bakeries pouring forth tons of snack cakes in two other states-- one near Gentry in the northwest corner of Arkansas, the other in the Shenandoah Valley of northern Virginia.
In late 1992 Oliphant finally met O.D. McKee, the man whose bakeries produce more snack cakes than any other baking company in North America.
If you were to see O.D. McKee, America's snack cake king, walking down the street, you would notice two things immediately. a determined set to his jaw. A quick step as he walks.
Determination. Energy.
McKee needed them both to realize the sweet success that is now his. Because he had dyslexia, he grew up fearful that there was something wrong with his mind that kept him from being able to read. To compensate, he worked harder than most people. He discovered a streak of inventive genius that enabled him to develop equipment and technology that put him far ahead of competitors in the baking industry.
In 1934, in the middle of the Great Depression which had wiped out his small savings account, about all O.D. McKee owned was a 1928 Whippet automobile which he pawned to raise enough money for a down payment on a little financially-failing bakery in Chattanooga. He had already failed at all the jobs he had held thus far. With one exception. He could sell.
After his small start in Chattanooga, McKee had to begin all over, in Charlotte, North Carolina. There he eventually built a huge bakery. But he was forced to sell out.
He returned to Chattanooga and started all over again, this time working for someone else.
By the end of the 1950s he had a new bakery in Collegedale. Then there were two. Then there were four.
and there was his granddaughter named Debra--Little Debbie, the company icon for what is now the huge McKee Foods Corporation

Eleven untitled chapters

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