Marketing Tips

Marketing & Promotion Services
for Standard, Advanced, and Premium ONLY

Your Role as Author Ambassador

As an author with TEACH Services, you have a powerful opportunity to connect with readers personally and promote your work. While we handle the publishing, printing, and distribution of your book, you are truly the most effective advocate for sharing your message and driving sales.

“The book didn’t sell because I didn’t promote it.”
— Bill Clinton

Two Types of Authors:

  • Family or Friends: Authors who want someone to publish their book, but have no plans beyond writing the manuscript.
  • Standard, Advanced, & Premium: Authors who take promotion seriously, knowing it requires as much time and effort as starting a new business—time, money, energy, and more.

Our role as your publisher is to produce a high-quality, nationally available book and initiate basic wholesale marketing. But sustained outreach makes all the difference. You have a unique ability to connect with your audience—you truly are your book’s most effective ambassador.

Marketing to Few or Many

General Marketing

Selling small quantities to many people. This is traditional marketing—ads in newspapers, social media (Facebook, X/Twitter, Instagram), press releases to news agencies, or asking bloggers to review your book. The possibilities are endless.

Product Development

Selling large quantities to a few select groups. A hospital might use your book as employee gifts or community giveaways. A manufacturer may offer an abridged edition with their product. Churches might distribute your title at fairs or health conferences. Again, endless possibilities.

Your Author Advisor can help you determine the proper promotions for your title.

Standard Marketing Services

eMail Newsletter

TEACH Services offers special discounts on select books monthly. Our newsletter reaches individual buyers and wholesale retailers serving ministries, bookstores, and colporteurs. Learn about eMail marketing compliance

Topic Mailings

Monthly promotions to relevant departments in Unions and Conferences—children’s books to Children’s Ministry Directors, cookbooks to Health and Temperance directors, etc.

Video Trailers on Social Media

Standard, Advanced, and Premium level titles receive custom video trailers posted on Facebook, Instagram, and X (Twitter) with special offers and news.

Regular Distribution

Through our distribution network, your book becomes available to over 40,000 bookstores, online retailers, libraries, and schools. We send regular title data feeds to these partners, who then decide how to display and sell your book.

How It Works:

  • • Major retailers show print-on-demand titles as "In Stock/Available"
  • • Books can be printed immediately upon order
  • • Retailers control their own display systems
  • • We actively monitor and resolve availability issues

Follow TEACH Services on

Facebook X (Twitter) Instagram

Standard, Advanced, and Premium
Publishing Promotions

The following promotional tactics are included with the Standard, Advanced, and Premium publishing packages:

  • Wholesale Outreach: Monthly emails to wholesale bookstores with personal follow-up calls
  • Website Features: Weekly homepage feature, then featured product, and new releases categories
  • Social Media: Promotion across various platforms
  • News Releases: To your local newspaper
  • Bookmarks: 750 complimentary copies for your promotional efforts

Optional Publicity Services

“Neither do men light a candle, and put it under a bushel, but on a candlestick; and it giveth light unto all that are in the house.” - Matthew 5:14-15

Direct Marketing Opportunities

Get the word out about your title through direct marketing to Adventist Churches, Schools, Leadership, and more.

Interviews on Podcasts, Radio, and Television

Some authors will qualify with many ministries to promote their title such as the following partners.

Amazing Facts

It Is Written

3 ABN 

Convention Features

Display your book prominently at our booth with “Buy 1 get 1 FREE” discounts. View mini catalog

Major Non-Annual Conventions:

  • • GCS (General Conference Session) —Every 5 years
  • • CPF (CALLED Pastors Family Convention) —Every 5 years*
  • • AEC (Adventist Education Conference) —Every 5 years
  • • GPC (Gillette Pathfinder Camporee) —Every 5 years
  • • NAM (NAD Adventist Ministries Convention) —2x every 5 years

Annual Conventions:

  • • ASI National —August
  • • AME (Adventist Medical Evangelism) —October*
  • • SAC (Society of Adventist Communicators) —October*
  • • EC3 (Southern Union Evangelism) —November*
  • • PEL (Pastoral Evangelism & Leadership) —December
  • • GYC (Generation Youth Christ) —December/January
  • • AAA (Adventist Agriculture Association) —January
  • • APC (Annual Postgraduate Convention) —March*
  • • ASI Southern Union - April

* Limited sales—only featured books displayed and promoted

Non-Featured Convention Display:

Display previously featured titles at CORE conventions for $50/convention. You supply the books, or we bring prepaid books. This is part of the “Buy 2 get 1 FREE” promotion.

TEACH Services at Conventions

Annual Postgraduate Convention

Annual Postgraduate Convention

Adventist Agriculture Association

Adventist Agriculture Association

Generation Youth Christ

Generation—Youth—Christ

Pastoral Evangelism and Leadership Council

Pastoral Evangelism and Leadership Council

Southern Union Evangelism Conference

Southern Union Evangelism Conference

ASI National

2019 ASI National

Additional Marketing Services

Prequel

Create a free promotional e-book "teaser" (up to 10,000 words) including first chapters of your main title to introduce readers and encourage purchase.

Independent Blog Reviews

We'll offer free review copies to Christian bloggers who will post reviews on their blog and bookstore sites. View sample review

Book Submissions and Samples

Two-prong program: Introduction letter from publisher, followed by book copy with benefits and ordering information. Only $10 plus book SRP.

Publicity Kit Materials

Available Promotional Materials:

  • Full-Color Bookmarks - 2" x 8" with book cover, description, and ordering info
  • Full-Color Postcards - 4" x 6" with cover image and book description
  • Full-Color Publicity Cards - 2" x 3.5" business card size with cover and description
  • Full-Color Posters - 12" x 18" featuring your book cover (lamination available)

Usage Ideas:

  • Give out at book fairs and trade shows
  • Use as direct mail pieces
  • Share with interested readers
  • Include with book sales or giveaways
Postcard Samples Bookmark Samples
Publicity Card Sample PDF Poster Sample
Table Banner Sample

Promotional Materials Pricing

Item Description 1,000 2,500 5,000 10,000
Bookmarks Full color 2-sided, 2" x 8", includes design and coating. Exact reprints deduct $70. $169* $239* $319* $469*
Postcards 4" x 6", full color both sides, includes design. Exact reprints deduct $70. $199* $279* $379* $579*
Business Cards 2" x 3.5", full color both sides, includes design. Exact reprints deduct $50. $99* $139* $159* $199*
PDF Posters 8.5" x 11" and 11" x 17" PDF files for local printing. Includes design. $85* (one-time fee)
Table Banner Retractable 15.75" x 32", includes design. Additional units $59*. $139* (per unit)

* Plus shipping costs. Available only to TEACH Services authors.