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RMM Magazine
Our world has changed in light of the COVID-19 pandemic. Keeping each other safe has necessitated distancing and has hampered our ability to gather, commune, share information, and communicate in ways we only can in person. It may have become more difficult for you to bless others with information about your ministry, organization, or product. If this is the case for you, we have a solution!
During a year, Resource Ministry Magazine (RMM) reaches a potential readership of about 200,000 individuals including over 75,000 active Adventist homes, about 6,000 churches, companies, and home fellowships; 700+ NAD, Union, and Conference administrative personnel, along with all Adventist PK-12 schools and higher education, hospitals, libraries, media centers, Adventist businesses, and over 150 various church organizations — all at the cost of about 1 cent per reader.
Generate leads and gain traffic on your website with an eye-catching spread that will garner attention from readers interested in your offer. Your message can be seen for just pennies per prospect, making a partnership with us a low-cost, high-quality choice. At low prices, your investment includes all printing and mailing expenses.
Seventh-day Adventists are known
worldwide for their interest in:
- The Bible and Biblical studies
- Generosity in support of worthwhile projects
- Diet, health, natural healing, and medical work
- Education and teaching/instruction methods
Comparison of RMM
vs.
Direct Mail, Union Papers, and Weekend Conventions
We pride RMM for being a low cost, high quality alternative to convention booths and placing ads in other magazines. All prices below take into account Early Bird registration and other discounts.
|
Direct |
Weekend Convention1 |
Union |
|
|
|
Reach Potential |
50k mailed 150k readers |
300―1,000 attendants |
33k mailed 99k readers |
One year
|
|
Postage/Mailing Costs |
$ 10,000 | N/A | N/A | N/A |
|
List Rental |
$ 4,750 | N/A | N/A | N/A |
|
Printing/Promotion Costs |
$ 7,000 | $ 500 | N/A | N/A |
|
Personnel Expenses |
N/A | $ 3,500 | N/A | N/A |
|
Design Costs Budget |
$ 500―1,500 | $ 100 | $ 200―500 | $ 0―853 |
| 1/4 Page Display | N/A | N/A | $ 8402 | $ 1,299 |
|
Total Cost Budget |
$ 22,500 | $ 4,100 | $ 1,575 |
$2,499 (less discounts) |
|
Reach Cost |
$ 150.00 per 1,000 |
$ 6.30 each | $ 15.90 per 1,000 |
$13.50/ per 1,000 (mailed to active members) |
|
Pros and Cons |
Pros: You control mail dates, all advertising in your piece, and can target specific groups/areas easily. Cons: Significant investment, and requires professional outsourcing. |
Pros: Face-to-face contact and specific to an area or organization. Cons: Highest cost per contact and close contact with large groups. |
Pros: High saturation of specific areas and frequent mail dates available. Cons: Approval process may be complex, there are eight unions in the USA to contact, and mailed to active and inactive members. |
Pros: Mid-range saturation across the USA, quarterly mail dates. Only active members being mailed to―Leadership mailed to each year to churches, businesses, schools, Hospitals, Media centers, and Conference/Union/NAD leaders.
|
1 Due to COVID-19, many conventions have been limited or closed and many events has seen a reduction in attendance.
2 We used the Lake Union Conference in this example and retrieved this pricing data on February 17, 2022. There are eight union papers in the United States, and data will vary.
3 There is no charge for design when you apply by the Early Bird submission date.
Mailing Dates
The Resource Ministry Magazine is mailed, twice a year to reach about 200,000 readers each year.
| Feature Season |
Early Bird Date* |
Copy & |
Mail Date |
Recipients |
|
Summer |
Mar 15 |
Apr 1 Available |
May 2024 |
Leadership Reach: Churches, Companies, and Home Fellowships—Posters, bulletin inserts, and written announcements. Administrators—Top fourteen leadership positions in the NAD/Union/Conferences of the United States; Schools, Academies, and Colleges/Universities—Libraries, Bible Teachers; Business—Owners/Managers; Hospitals/Clinics—Chaplains, Gift Shops; Media Centers—TV, Radio, and more! Adventist Member Reach: In one year, RMM reaches 75,000+ active members' homes (with an average of 3 members per home). Each mailing is to fresh people and repeats after 2.5 years. |
|
Fall |
Sept 15 |
Oct 1 Closing Soon |
November 2023 |
*Free graphic design when you commit by these Early Bird dates.
Note: If any of the above dates falls on a Friday, Saturday, Sunday, or federal holiday, it automatically moves to
the following business day.
Display Rates and Mechanical Requirements
|
Ad Size |
Single Issue |
Yearly |
|
Size Requirements |
|
1/4 Page |
$ 1,399 |
$ 2,499 |
|
2.813"w x 4.624"h |
|
1/2 Page |
$ 2,199 |
$ 3,999 |
|
5.75"w x 4.625"h |
|
Full Page |
$ 3,599 |
$ 5,399 |
|
5.75"w x 9.375"h |
|
Double |
$ 5,999 |
$ 8,999 |
|
Two pages with borders, |
*Prices listed are for one-time commitments. Discounts are subject to change without notice. Radio
Stations include: Country Gospel, Indigenous Hope, Jewish Messiah, Kids Christian, Loud Cry Radio,
Lumiere du Monde, Natural Healing, SDA Radio, and Soul Gospel.
Notes:
- Graphic Design: *Free graphic design is available when you commit by the "Early Bird Date" listed in the "Mailings" section. Designs created by TSI for use in the RMM are an $85.00 flat fee for any size. Design submissions must be in a CMYK PDF X1-A2001 compliant file.
- Discounts:
- 25% discount is available for authors promoting books they have published with TEACH Services.
- Font: Minimum 12-point font on all main messaging. Smaller-sized footnotes etc., can be appropriate.
- Graphics: CMYK; 300 PPI
Resource Listings (NEW)
The Resource Ministry Magazine has begun making additional resource listings for specific types of ministries. These will include:
| Resource Type |
Paid Listing (FREE with display paid listing above) |
Pricing | ASI Yearly Special |
|
Adventist Education |
Online, Boarding, Elementary, Secondary, and |
$500 |
Save 50% Now $250 |
|
Assisted Living Centers and Medical Specialists |
Assisted Living Centers and Medical Specialists are listed by state and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. |
$500 |
Save 50% Now $250 |
|
Lifestyle and Health Recondition Centers |
Lifestyle and Health Recondition Centers are listed by state and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. 1 |
$500 |
Save 50% Now $250 |
|
Real Estate and |
Real Estate and Contractor groups listed by state and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. |
$500 |
Save 50% Now $250 |
|
Summer Camps |
Summer Camp groups listed by state and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. 1 |
$500 |
Save 50% Now $250 |
|
Vacation Travel and Tours |
Vacation Travel and Tours listed by destination country and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. |
$500 |
Save 50% Now $250 |
|
Volunteer and Mission Trip Opportunities |
Volunteer and Mission Trip Opportunities opportunities are listed by country and city. Includes Short Link, QR code and instant eMail response to reader with website links and full contact report to lister for follow-up. One picture, short description, and up to five optional information requests. Pricing is based on each event or trip listed. |
$100 |
Save 50% Now $50 |
1 Free listing only gives contact address and short description write-up. No picture, QR code, links or instant eMail responses to reader or websites.
Got questions call 706/504-9192, or
email our RMM Director at RMM@TEACHServices.com, or
click below to book a phone consultation.
Join the Resource Ministry Magazine mission in reaching individuals who need to hear your message.
Recent Sample Issues
Summer 2023 Resource Ministry Magazine -- View in full-screen and try our clickable links!
Design FAQ
HOW SHOULD I WRITE MY HEADLINE?
Here's your first, and often only, chance to grab the prospect. So remember the "3 B's"-make your headline Bold, Brief, and Benefit-oriented. Use your headline to flag a particular audience, such as "Tools for Members" or "Science Teachers." If you offer a free brochure with the headline "Three foods to reduce your blood pressure in ONE week," it will produce leads for people with high blood pressure―great for health reconditioning centers.
ARE PHOTOS OR ARTWORK IMPORTANT?
Even a simple line drawing can capture attention. Photos and illustrations harmonizing with the product and headline will likely lift the response.
HOW SHOULD I WRITE MY COPY?
Rule number one: Get right to the point. With limited space, what you say is more critical in your placement display than in virtually any other type of advertising. Include features and benefits of prime importance to the prospect, and offer additional details that can be sent to them by request in exchange for their address or email. Having the address or email now allows you to contact them twice or three times with follow-up letters/emails.
SHOULD I WRITE A CLOSING?
Yes! Tell the prospect exactly what to do and how to do it. Giving the reader an action keeps your leads active by not using vague or confusing response instructions.
Policy
The publisher reserves the right to refuse any advertisement. Agency/client are jointly liable for payment on orders received and accepted. All orders are subject to the terms of the rate card. Cancellations after the closing date are not acceptable. The publisher requires prepayment and cannot guarantee the results or outcomes of this mailing.
- Ads should not make extravagant claims of superiority or use excessive, descriptive adjectives.
- Ads for investment opportunities, except those relating to the funds and trust services of the Adventist denominations' organizations and institutions, will not be accepted.
- The publisher will not accept Multi-level marketing ads.
- Personal ads, such as those from individuals seeking marriage partners, etc., are not published.
- The publisher will not accept ads for permanent placement or adoption of children other than from denominationally-owned agencies.
- ASI (Adventist-Laymen's Services & Industries) approved members may be exceptions to the above.
